Marketing Consulting

Our first step in consulting is to listen to you and learn about where you are and where you want to go. Then we give you a proposed solution with a cost estimate and calendar, and you tell us how you want to proceed.  We work quickly, efficiently, and focus on quality and outstanding customer service in everything we do. What you will end up with, we hope, is better than you expected.  We tailor all marketing projects to your understanding of your target market, and often suggest other markets and methods of reaching potential customers. All work is trackable so you can better analyze the ROI.

STRATEGIC PLANNING

 ARC will work directly with the company’s management team in the strategic planning process that clearly defines objectives and assesses both the internal and external situation to formulate strategy, implement the strategy, evaluate the progress and make adjustments as necessary to stay on track.

MARKETING RESEARCH

 Management needs information in order to introduce products and services that create value in the mind of the customer.  Since the perception of value is a subjective one, and what customers’ value this year may be quite different from what they value next year, as such, the attributes that create value cannot simply be deduced from common knowledge.  Data must be collected and analyzed.  ARC will handle the collection of the needed data by way of surveys, in store, via phone or on line.  This data will be analyzed, interpreted and submitted to management.

BRAND MANAGEMENT

 No marketing should happen without a coherent, consistent, and focused brand. Your brand is your biggest asset. It is the “what” and “how” of your business. It reflects your products, your services, your ethics, your position in the market, and everything else your company stands for. It should be the most consistent “thing” about your business. ARC specializes in constructing carefully designed and easily managed brand identities across all media – print, web, brick-and-mortar, audio and video. This can be a hugely elaborate or a simple project, but without it your business will lack the focus required to grow.