Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.
Buying media is a specialized skill, which requires knowledge of your target clients, consumer behavior, the media, and the criteria used to measure the value of TV and radio programming. Instead of relying on the media sales rep to propose your media buy, let ARC Marketing Solutions handle negotiating the best rates at no cost to you since the station pays their commission, or if you had prefer, the station will bill you net costs, and you pay ARC a set fee, either way you can be guaranteed you are paying the lowest possible rates.
Advertising is any form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages. Let ARC direct your next Advertising Campaign to achieve the results you desire.
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as direct mail, mobile messaging, email, website landing pages, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages are addressed directly to customers. Direct marketing seeks to drive a specific “call to action.” For example, an advertisement may ask the prospect to call a free phone number or click on a link to a website. Let ARC coordinate a Direct Marketing Campaign to achieve quick measurable results.
ARC offers companies of all sizes an easy way to manage their printing needs without investing resources in a dedicated production department. ARC Marketing Solutions print supplier can find the right company to handle your printing needs usually at a lower price than your current printer and can do so without sacrificing quality. As part of their marketing solutions, and as an extension of your marketing team, ARC works for you – not for a printing company. From digital printing, to web printing, to offset printing, to specialty printing, ARC has it covered.
Your company image, whether it is your business card, brochure, or presentation folder detailing your company services, should leave potential customers feeling confident in your product or service. Professionally designed marketing materials will reinforce your customer’s decision to do business with you. Let ARC and their team of graphic designers create that professional impression.
The main goal of public relations is to enhance a company’s image and reputation. The right PR is able to present a company or individual to the world in the best light. Good Public Relations is often a reputation protector. Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works. Let ARC build and protect your companies’ image through press releases, public events and community engagement.