GOOGLE’S ENCOURAGEMENT HAS NOW BECOME A WARNING
What started as recommendations and posts on Google + have now turned to warnings from Google about non-optimized mobile sites.
ARC Marketing is in the middle of a redesign for one of our client’s websites. To get a gauge on traffic origin and flow we implemented Webmaster Tools on the current site, while we redesign their new site. Last week, we received this notice from Google:
“Fix mobile usability issues found on http://www.abccompany.com”
“Google systems have tested 21 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 21 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”
What do you think that last sentence means, “will therefore be displayed and ranked appropriately for smartphone users”? It means that those pages will be ranked low if they are ranked at all.
This is a website of a very established company that they have used for several years. What may have worked for them even as recently as last year will not work in today’s smartphone environment world and Google is going to make sure of that.
It is imperative that you have a responsive website. That means that whether your site is viewed on a desktop, tablet or smartphone, the website responds to and is optimized to whatever device it is viewed on, giving the viewer a better experience. Not sure if your site is mobile optimized? Open your Google or Safari browser on your smartphone and look up your website. What do you see? Is the type so small you have to stretch the screen to read it? Does it look like a miniature version of your website that you see on your desktop? If it does, you need to get a website that can be easily viewed and easily navigated on all devices.
Don’t wait until you get your warning from Google to fix your site. Think about the person behind the screen (the user) that is using your website and make your changes for them.
Please contact us if you have questions, or would like to discuss how you can get a mobile-friendly website.